Google

Google is the no3 UK superbrand (Superbrands.uk.com) - 2007 results of the Top 500

70% of the UK population now start their hunt for a new car on the web (Audi survey Cardiff 2006). When you are a buyer - where do you look first? Yahoo?  MSN?  AOL?

In 2006 our clients sold up to 60% of cars from the web, using mainly natural position.
Natural Google page 1 position is now vital for anyone's stock. Natural positions get up to 400% of the traffic of paid positions and have no financial risk.

Avoid the Financial Risk of CPC. 
Natural traffic drives higher lead volumes and avoids the costs of Cost Per Click. Advertising such as Google Adwords are best used in a very targeted manner. Our advice is to set maximum daily limits. Monitor your natural positions for the paid key words - what is the point in paying for a result if you are high on page 1 anyway?

Cost of customer acquisition can be significant. If you are paying 50p a click and your click to sale ratio is 1000:1 it will cost you £500 to sell every car. The very best conversion rate is probably 1%.

Driving down costs
Hypertransport has SEO (search engine optimisation) capability built into the server code. During page set-up the system asks for the appropriate key text related to your business. The server then generates the correct code, helping index the site correctly and driving it up the search engine natural returns.

Many websites are simply not built for the search engines.

Want to check that your website has been indexed?

Put your phone number or post code into Google is your site number 1?

Test you website for local advertising

Search "what where" e.g. "Vauxhall Southampton" are you number1?

Try benchmarking your website from a customer perspective. Is it fast and easy, stock quick to find?

Test your website for national advertising

Google "used Corsa" (what you sell) is your stock on page 1?

Free advertising on FindVauxhall.co.uk  FindFord.co.uk  FindSaab.co.uk  FindToyota.co.uk etc. More than 1m potential buyers a year search 500,000 pages a month.  Just register to find out.

Hypertransport delivers good SEO performance without substantial investment.

SEO is potentially complex & costly - depending on your specific market. It is vital to start with a correct website structure - then SEO can be refined. If further SEO work is required for your market then we will be pleased to advise on a program of further development.

Google "vauxhall southampton" - PicadorPLC.co.uk is a standard hypertransport system.